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Archive for the ‘Marketing’ Category

Survival of the Fastest, a new YouTube channel for business

posted by Scott on April 10th, 2009

Survival of the Fastest

Google has launched a new YouTube channel to offer business advice to firms amid the recession.

Survival of the Fastest is a joint collaboration between the search engine, the London Business School and the Daily Telegraph and features video content from prominent business and political figures, offering advice on the best ways to cope with the economic downturn.

It is made up of three content streams – e-commerce, marketing and finance – and Google intends to use it to develop a business community on the web. As with other YouTube channels, you can subscribe to the channel, leave comments, vote on existing videos and upload your own video replies.

I’ve already found some great info and am interested to see how it continues to develop. Pretty cool!

5 Reasons Why Your Company Should Use a Blog

posted by Scott on April 3rd, 2009

I was on the phone yesterday with a client and she wanted some information about how a blog could help her business. It’s not uncommon to be asked about blogs these days, but we had a good discussion about why a blog is essential for her company. You can attend all-day seminars that cover blogging, but below are five reasons why every business with an online presence should have a blog.

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Using LinkedIn can benefit your organization

posted by Scott on March 16th, 2009

Tim and I met up with a colleague at Skyline Coffee Co. this afternoon to discuss partnering up on some upcoming projects. At some point we started talking about the economy and new ways to reach out and help the people that have recently lost their jobs and need help with bills, food, etc. As she sifted through her thoughts of how her church could help, she decided to post something on LinkedIn to see if she could get some fresh ideas. She was blown away with the quality and quantity of the responses! People from around the world gave her some really fantastic ideas, and here’s the kicker… it didn’t cost her a thing!

LinkedIn is more than just a social networking site where you add connections. If you give it a little bit of time and attention, you can use it as a tool to promote you and your business. With that said, here are a few quick tips to help you get started.

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Don’t ignore social media

posted by Scott on February 22nd, 2009

When the topic of social media comes up amongst friends or clients, I find that some people want to be at the forefront of it, while others think that its just another fad that will pass over time, so they choose to ignore it. Social media marketing will never replace traditional marketing, but it will continue to evolve and should be a part of your marketing strategy. Read more »

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